OUR STORY
The ancient Egyptian sun god Re transforms each night, rising renewed with every dawn. This eternal cycle of renewal inspired our founding belief: true power comes from embracing your evolution and writing your own story.
The Power of Reclamation
We took a word meant to diminish women and transformed it into our crown. REBITCH represents the evolution from self-doubt to self-possession—women who once questioned their worth now command their space with confidence.
We don't define rebirth. Our community defines us.
This isn't about perfection. It's about the power to embrace your journey and continue evolving into who you're meant to be.
Our Origins
REBITCH fuses "Rebirth" and "Bitch"—a declaration of women's power to reinvent themselves, define their own worth, and break free from limiting expectations.
SATUNGUYS: Our Spiritual Universe
A parallel dimension where rebirth is infinite and every woman writes her own story of transformation.
Our Evolution
2016 — Design team assembled with singular focus: understanding the female form
2017 — REBITCH launches as China's pioneering waist trainer brand
2018 — Revolutionary 1st Generation Daily Wear eliminates harmful flat-panel compression
2019-2023 — Relentless product refinement through extensive user testing
2021 — Global intellectual property secured across 14+ territories
Innovation Leadership
Award-Winning Design
2024 MUSE Creative Silver Award Winner - International recognition for our groundbreaking approach to shapewear design and brand innovation.
Intellectual Property Portfolio
- 40+ patents spanning invention, utility model, and design
- Global trademark protection across 14+ countries and regions
- First Chinese shapewear brand with proprietary body pattern copyright
- Comprehensive IP strategy protecting our innovations worldwide
Quality Standards
- SGS Switzerland certification for international safety compliance
- GB18401-2021 Class B rating ensuring skin-friendly textile standards
- EU ROHS compliance guaranteeing non-toxic rubber materials
-
PICC insurance coverage backing our product liability commitment
Design Philosophy
Human-Centered Innovation
Original 3D tailoring architecture creates distinctive silhouettes while solving the industry's most persistent problems. We engineered the world's first design to eliminate both armpit bulge and back fat issues.
Research-Driven Development
Our founder personally tested over 300 shapewear products before creating our first design. Every product undergoes 100+ iterations and 6-month internal wear testing before reaching market.
Continuous Evolution
- Daily Wear collection: 5-7 major updates
- Power Wear collection: 3+ significant revisions
-
Three distinct product lines: Air Mesh, Rubber Ease, Intense
Our Vision
"We're transforming shapewear from hidden necessity to visible empowerment."
Shapewear has lived in shadows long enough. We're redefining an entire category—elevating functional undergarments into street-ready fashion statements.
Our commitment: Product integrity and brand soul over mass market appeal. We remember who you are, and we honor who you're becoming.
Cultural Impact
Since 2019, we've witnessed a fundamental shift in how women approach body consciousness. The movement toward authentic self-expression and beauty diversity isn't just a trend—it's a revolution.
REBITCH stands at the forefront of this liberation movement.
Every evolution tells a story. Every day offers renewal. Every woman deserves to feel unstoppable.
Welcome to your transformation.